For two years, I navigated a 40-foot motor sailor using charts, compasses, and flashlights—before the GPS existed. Night crossings to the Bahamas were straightforward. I[…]
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“It’s hard to get staff to share stories.” Glenda Leonard, Development Director at the Salvation Army, said, “We’ve even made it part of their annual[…]
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Here are answers to your questions about nonprofit videos with Rachel Healy. Should your nonprofit invest in videos? Your marketing staff asked for it. Your[…]
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Are you planning on upgrading your website soon? Then you need practical answers to your CEO and executive questions about investing in website upgrades. These[…]
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At the end of almost every nonprofit communication, we appeal to our listeners and readers to take action. How can you make your calls to[…]
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Face it. As a leader of a nonprofit, you’re in the sales and marketing business. To raise funds, you regularly share how your nonprofit organization’s work[…]
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If your nonprofit is a best-kept secret, here is some practical advice on how to change that starting now: Never repeat those words. Instead, provide[…]
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It’s opening night. You step into the hall and onto the podium, and the audience erupts with applause. After your third bow, their thunderous cacophony[…]
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When everyone knows your name and gets it wrong. Dennis Stover, Regional Vice-Chancellor of Advancement at the University of South Florida, and I were having[…]
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