Want Donations? Part II Karen’s Development Theory
In Part I of this article I asked about your theory of donations, based onAngela Duckworth’s book Grit. I also promised to share my development theory based on decades of helping organizations grow their income:
mission x effort x skill = supporters
supporter value x effort= income
Term Descriptions
Supporters
Jim Collins, in his monograph, “Good to Great in the Social Sector,” writes “. . . the number-one resource for a great social sector organization is having enough of the right people willing to commit themselves to mission.”
Effort
Effort counts twice. This is your grit.
- Your noble purpose provides limitless fuel for your rocket. However, without effort you’ll sit on the launch pad blowing smoke. Your efforts, combined with your mission, generate supporters.
- Without effort, supporters never know about the value you provide. Effort allows you to fuel your boosters to enter orbit.
Skill
No one is a born fundraiser. Fundraising requires a bucket of proficiencies. For some, talking to people comes easy. For others, writing requests is their forte. Professionals work on development skills one-by-one throughout their professional careers, and master them.
Value
Your supporters determine value, not you. When you provide supporters with value, some respond and become donors.
For more on the need for the theory and grit, read Want Donations? Part I:Crystalize Your Development Theory. Then work out your theory of donations.
